gdpr sending emails

Each detail within our secure email service is optimized to help you better read, organize, and send email. Mailjet being an Email Marketing actor, we gathered precious information for you to create this GDPR toolkit. by Andrew Stellakis The good news is, if you’re already following cold email best practices – that is, you aren’t “spraying and praying” or spamming people with irrelevant messages – you’re half way there already. The GDPR is designed to help protect customers from unwanted direct marketing emails. Do you want to sell something? Besides, practically everything described here – from protecting personal data to sending targeted outreach messages – should be considered best practices for all organizations. DO seek consent wherever possible — it’s better to be safe than sorry, and asking for direct, affirmative permission to contact someone via email is the most secure process under GDPR and E-Privacy legislation. This is all because of the EU General Data Protection Regulation , a privacy law that sets a higher standard for consent than many companies are used to. If you’re monitoring email open rates — and changing the content sent to individuals based on what they do/don’t read — that means you are processing and monitoring their behavior. Emailing customers who have purchased from you or inquired in the past is fine — as long as the time lag is appropriate for the product/service you are offering. … Instead, write them an email with the usual niceties, explaining that you thought they might be interested in finding out more about the services/products your business offers. A common type of personal data disclosure occurs when an email is sent to an incorrect recipient. To become GDPR-compliant, businesses have been required to get crystal clear consent from their customers before they can send them marketing emails. Not only do these laws apply to organizations based in the EU, but they also applyto anyone who stores or processes data on an EU citizen. SuperOffice’s Steven MacDonald writes, “When you collect personal data such as an email address, not only do you need to inform the individual that you have stored it, but you also need to make sure that your prospects actively ‘opt-in’ or choose to join a specific email list before you start sending them marketing messages.”, To make matters more challenging, Hasley shares that, “Asking for consent to receive marketing materials, is in and of itself, sending a marketing material.”. In case you somehow missed it, the EU adopted the General Data Protection Regulation (GDPR) in 2016, replacing the 1995 Data Protection Directive (which was put in place during the internet’s earliest days). Step Two: Explain Your Legitimate Interest In Your Email Copy. GDPR Security Tips for Sending Personal Data Over Email What kind of information should I not send via email? Instead, provide multiple types of content — including news, events, general updates, and white papers — and various formats too. ... you should encrypt and password-protect your images and documents before sending them as email … What you do after that is just as affected by GDPR. Companies can only send email marketing to individuals if: The individual has specifically consented. Why is it dangerous to send personal data over email? Having said all that, there’s one last thing we need to clear up. 05/02/2018. Don’t use pre-ticked boxes. How does GDPR affect email marketing? How does GDPR affect email marketing? Most marketers like to throw cold email contacts into a nurture sequence after the initial engagement. As a note, this guide only focuses on sending cold emails. There’s a better way, a more efficient way – and you’ll likely get your email in front of more people by changing. In addition, emails sitting on your device may be accessible to a third party. Two things to keep in mind: Don’t just mark them as unsubscribed in your email management system. Do you have a special offering? You can still send them. B2B emails should be targeted at a person’s role within a business, not at the specific person. You can still send them. Sending marketing material by post is on the rise. Email Marketing. And of course, we’re not lawyers. The list goes on. Not only will this greater choice deliver content they are interested in — and therefore increase the likelihood of interaction — but they will also be able to opt-in to receive this information via their preferred medium, whether that’s email, newsletter, phone call, or text. email anyone who has asked not to be contacted, unsubscribed from a list, or opted-out in any other way. Contrary to what you might have read, GDPR didn’t kill cold emails. We all need to be mindful when sharing personal information, whether it is our own or that of others. Therefore the key question to ask when it comes to GDPR-proofing your email marketing is: “Have they confirmed they want to receive this information?”. Press enter to see results or esc to cancel. B2C comms, on the other hand, are directed at the individual themselves, meaning they must have provided explicit consent prior to you contacting them. Put yourself in their shoes – do you like the content you’re about to send? For all the convenience of email, it doesn’t offer a much in the way of security. 6 things UI designers should keep in mind for iPhone X. That means you have to consider two key things: the adequacy of your data collection (how much data do you really need for what you are going to achieve) and the relevancy of your data collection (is the data you are collecting the right data for your purposes).”. But, as with all legal mumbo jumbo, it can be difficult to decipher exactly how the law translates to real-life business situations. According to Dan Vanrenen, Managing Director of Taskeater, “Under the GDPR, the personal data you collect should be adequate and relevant to the purpose of its processing (Principle c: Data Minimisation). add them to every mailing list your company uses. As a side note – Mac Hasley writes at Convert that, “The generic info@company, sales@company, marketing@company email addresses, aren’t personal data.” Since GDPR applies to individuals, generic email addresses such as these may not be affected. What the GDPR does is clarify the terms of consent, requiring organizations to ask for an affirmative opt-in to be able to send communications. B2C comms, on the other hand, are directed at the individual themselves, meaning they must have provided explicit consent prior to you contacting them. As stated above, GDPR does not state a rule as to the length of time of retention of information, and hence, this is compliant with GDPR. Can you really still send cold outreach messages and stay GDPR compliant? In fact, you need more than that to cover all your GDPR bases. The GDPR won't stop cold emailing in the EU. The GDPR covers the personal data of all EU citizens – no matter where they are in the world. Under GDPR 22 organisations can’t send marketing emails without active, specific consent. Contrary to what you might have read, GDPR didn’t kill cold emails. If your small business sells or markets to a European audience, you need to know about GDPR and ensure compliance -- and you may want to consider a re-permission email campaign. With GDPR effective date on 25 May 2018, all marketers concerned with GDPR need to change rapidly how they seek, obtain and save consent. To comply with the GDPR, your transactional emails need to be limited in their purpose. Start! General Data Protection Regulation Summary. If you’re monitoring email open rates — and changing the content sent to individuals based on what they do/don’t read — that means you are processing and monitoring their behavior. If you have any specific concerns about your GDPR status or its requirements, consult with a lawyer who’s familiar with the regulation. Stay tuned with our weekly recap of what’s hot & cool by our CEO Boris. The challenge is that, under GDPR, you may need to ask permission to follow up in this way. TNW uses cookies to personalize content and ads to seek consent wherever possible — it’s better to be safe than sorry, and asking for direct, affirmative permission to contact someone via email is the most secure process under GDPR and E-Privacy legislation. This includes product demo, quick catch up and “just reaching out” emails, or any other form of communication that your prospects didn’t ask to receive. info, Growth Ideally, when it comes to marketing your services/products to new contacts. Processing is only allowed by the General Data Protection Regulation (GDPR) if either the data subject has … You just have to be more careful about the way you collect, manage and store the data you use to send them. So, if you got consent to send promotional emails about your new products or services, you’d be violating GDPR rules if you sent subscribers promotional emails from a 3rd-party. We discuss exactly what that means for businesses sending direct mail. Businesses have been sending emails asking if users still wish to be subscribed to mailing lists. Unless they explicitly say that they would like to be included in the list. So many people are getting in hot water for this one! The GDPR’s impacts on marketing practices requires all email marketers concerned with the GDPR to address how they pursue, obtain, and document consent where it is needed. We'd love to know a bit more about our readers. With GDPR, you cannot send automated sales emails to prospects without getting their permission first. Since the GDPR’s big push is to ensure that businesses handle personal data appropriately, it’s important that you only collect the data you actually need for your campaign – and that you explain why you’re emailing and how recipients can remove their data from your list. This is the: “but why are you still doing this?” type of cold emailing. “I’m reaching out because I found your name and email address on LinkedIn, and it looks like your company might benefit from our [product/service]. More The GDPR did not set out to be anti-business, just pro-consumer. Companies can only send email marketing to individuals if: The individual has specifically consented. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pocket (Opens in new window), How to Write a Follow-up Email After No Response, 8 Subject Lines That Will Get That Networking Email Opened, 14 Sales Follow-up Email Templates to Steal for Your Next Cold Email Campaign, Meeting Request Email Templates + Subject Lines, 15 Cold Email Templates To Generate More Leads, Sales Operations: Definition, Techniques, and Why It’s Important, 20 Sales Interview Questions To Recruit the Best SDR, How to Create a Sales Territory Management Plan, How to Use BANT to Qualify Sales Prospects in 2021, How to Execute the Challenger Sales Model. I hate to break it to you, but the days of scattergun marketing emails are numbered — the. Plunking every email you encounter into a generic nurture sequence may not (unless you’re able to incentivize recipients to clearly and explicitly opt into receiving marketing messages). Last modified on the 27th July 2017 at 11:09 pm Filed Under: EMail Tagged With: Best Practises, Data Protection. Instead, provide multiple types of content — including news, events, general updates, and white papers — and various formats too. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns, and are able to drive significant levels of sales and revenue from their email marketing initiatives. Last modified on the 27th July 2017 at 11:09 pm Filed Under: EMail Tagged With: Best Practises, Data Protection. When taking a business card from someone, DON’T add them to every mailing list your company uses. According to Article 5, personal data shall be. The list goes on. Remember, you have to get consent for each type of content you want to send to your subscribers. Therefore, you DO need to inform them of this activity, giving them the option to opt-out/unsubscribe. In practice, that means the end of the spray and pray approach. The GDPR is an EU regulation. Read on to find out how B2B email marketing, cold emails, opt-in list emails, sending emails to existing clients and transactional emails are affected by GDPR. To the principles of the difference between B2B and B2C communications, and white —! Individual has specifically consented all that, under GDPR, you need to inform them of this activity, them. Secure email service is optimized to help you better read, organize, and segment your mailing lists accordingly by... Event data to the specifics of your prospects ’ business s hot & cool by our CEO.. You, but it may look different than what you do after that is just as an! 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